![]() ![]() ![]() So there’s no right or wrong way, except for not being professional or serious about it.Īpproach a sponsorship like a job opportunity. “I receive emails, Facebook messages, phone calls, applications on, requests at trade shows or requests from dealerships,” said Grimmett. Still with me? OK, so now that you’ve decided this is what you really want, what is the best way to reach out to a brand for support? “We like to work with our athletes to help them grow and achieve their personal goals,” said Beadle. Creating content, posting and engaging with your followers-all of it takes time.īrandon Wiesener tries not to run over photographer Colin Wallace while attempting to get the “money shot.” Kirsten Armleder photoīeing a brand ambassador or sponsored rider can and will be frustrating at times, but if both parties are on the same page, the rewards will extend beyond monetary gain. Some companies will even set a minimum number of posts they would like you to create each week. have changed the sponsorship game so if you’re really serious about it, then you’ll have to accept the fact that social media will become a big part of your life.Įvery time you ride, you’ll be looking for opportunities to take photos and videos that you can share. Facebook, Instagram, Twitter, YouTube, etc. “We’re looking for riders who are passionate about and influential in the sport of snowmobiling or snow biking,” said Donna Beadle, who is a senior external relations specialist for Polaris and Timbersled, “riders with a large or growing fan base who are active on social media channels and involved in growing the sport through clubs, organizations or volunteer efforts.”Įach company will have its own set of expectations, which may or may not be expressly outlined at the start. And if you don’t like something, tell the company why so they can improve it. Understand how a product is made and how it works. So choose wisely the brand(s) you want to represent. Besides safety, are they active in their local club or organization? Are they taking time to teach children safety and being active in the industry? Lastly, do we trust them? If we want them to be turned to as an ‘expert’ on our gear, would we trust their advice ourselves?” “Are they safe on the mountain? Are they practicing good safety techniques and keeping the other riders that they’re with safe too? We all enjoy snowmobiling and we want everyone to return home safely, so we partner with people who have that same mentality. “We look for people who are good riders, but who are good people too,” said Whitney Grimmett, operations manager at Motorfist. Now, let’s talk about what companies look for in a brand ambassador or sponsored rider (spoiler alert: it takes more than having mad skills). So, it’s impossible to make a living off snowmobiling? No, that’s not what I’m saying, but do keep in mind that you’re going to have to work really, really, really hard to get there. Of course, different companies have various levels of sponsorship packages available, but again, most snowmobile athletes, even the pro-level riders, work full- or part-time jobs to pursue what is ultimately a passion on the side. This usually refers to someone who competes. Levi LaVallee (L) is one of the most well-known athletes in the sport, but even he had to start somewhere. ![]()
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